The Los Angeles Kings announced on Thursday that they will wear their alternate jerseys for every home game of the 2010 playoffs (knock on wood). There is no doubt the Kings 3rd sweater is popular, but it does make me wonder what the motivation behind this decision is.
I remember hearing the Kings were releasing a 3rd sweater 2 seasons ago and being excited. Then I remember hearing it would be black and being not-so-excited. A lot of teams released black alternate sweaters, but the Kings already had a black sweater! How different could it be? What logo would they use?
As it turned out, the alternate jersey was great. The body style was different than what the kings had worn for the past 10 years and the logo was a unique design. Several other teams have the old school “stamp style” logo, like Minnesota, but no other team has a flag style logo. It was an homage to the Black and Silver era jerseys, complete with the old-school “Kings” logo on the helmets. I was impressed.
I said before the beginning of this season that I thought the Kings would eventually make their 3rd jerseys their primary sweater and either retire the current home jersey or relegate it to the alternate. Is this the first step toward that happening? A return to the playoffs (knock on wood) marked with a sweater-rebirth?
Maybe. It also marks some smart marketing. Make the 3rd sweater standard for all home playoff (knock on wood) games and convince some fans to pick up the new item. Not a bad plan at all.
Check out the official release on the Kings website here also check out a history of Kings sweaters here, it’s a good read. In classic “homer” fashion it refers to the Kings “Burger King” sweater as a “collectors item” and not atrocious.
In terms of the Kings playoff (knock on wood) hopes, the situation isn’t as pretty as it could have been a handful of games ago. The logjam between 5th and 8th is a spread of 2 points between 4 teams. The downside? The Kings have been on a bit of a slide and their competitors have all made strides to make up ground. That’s right, the Kings are sliding at the worst possible time.
The upside? The Kings own a game at hand on 8th place Detroit, 2 games at hand on 5th place Nashville, and are up 1 point on Colorado. Even if the Red Wings win their next contest and the Kings lose their next 2, the Kings would win the tie-break based on number of wins. Let’s hope (knock on wood) it doesn’t come to that.
The Kings face-off tonight in Los Angeles against the visiting Dallas Stars at 7:30 pm PT. Dallas will be hungry for a win tonight and avoid getting swept by the Kings for the season series. The Kings are 5-0 against the Stars this season.
About the Author
Written by Eric Cooney
Eric Cooney was born in Pennsylvania, grew up in North Carolina, and lives in Los Angeles, CA. He shares his thoughts on the NHL as one man who is a northerner, southerner, east coaster, and west coaster. Follow him on Twitter @EricCooney