Just following up on the breaking news from yesterday. Brock being named as a coach on TUF didn’t seem reasonable or realistic to some but this move could prove very beneficial to Lesnar, Dos Santos and the UFC.
The former champion will be releasing a book in the near future and 12 weeks on television certainly won’t hurt in terms of promotion. Additionally, Brock will finally be out of his normal training environment and surrounded by several noteworthy gyms while in Vegas filming the show. He would be wise to take this opportunity to train with a wide range of partners to expand his skill set. Lesnar was previously told he would need 2 wins to get back into a title match but this opportunity will earn him another shot at Velasquez and regaining the title win just 1 win.
For Dos Santos, he’ll be missing out on a guaranteed title shot but has much more to gain by coaching on TUF. To dedicated fans JDS is a well known name however to the casual audience he’s just another heavyweight. Taking this role as a coach will undoubtedly make him a bigger star. Junior comes off as a likeable guy and putting him against a natural heel like Lesnar is likely to get him more fans. At the very least more people interested in him.
UFC is a business and this upcoming season of The Ultimate Fighter will lead to an increase in dollar signs. TUF has proven to increase PPV business when it comes time for the coaches to clash. Brock Lesnar is the biggest PPV draw in MMA right now, bringing in 1.1 million per show he headlines. UFC can expect this number or even higher when it comes time for the June 11th show. If Lesnar wins you can expect even more eyes on his rematch with Cain for the title at the end of the year. If JDS comes out on top, his match of with Velasquez will be a far bigger draw then once expected. A stint as a TUF coach and a victory over Lesnar would catapult Dos Santos into the hierarchy of UFC’s biggest names.
This season will feature welterweights and start filming on January 24th. There’s been concern that Lesnar doesn’t have the skills or experience to coach up and coming fighters. I agree with that statement but he brings a very capable staff and a work ethic that is second to none. I’m sure the fighters on his team will feel fulfilled when the 12 weeks are over. Brock might even learn a thing or two from his team.
Junior will bring in his team and training partners from Blackhouse. The gym is home of some of the biggest names in the sport: Anderson Silva, Lyoto Machida, and the Nogueiras. I’m sure any fighter climbing in the ranks would jump at the opportunity to train with such talented combatants.
For you wrestling fans, Dana White confirmed Brock still won’t be doing Wrestlemania 26.
About the Author
Written by Martin Foster
Martin H. Foster is the author of "The 2nd Round Submission" and host of "Verbal Submission Radio" Follow him at www.twitter.com/MHMFoster