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It’s Easy to Figure Out Why the Super Bowl is TV’s Most Watched Event
Posted By Donovan Williams On Feb 4 2011 @ 3:18 am In NFL | No Comments
The Super Bowl has become more than a game.
It’s an event.
A national holiday of sorts. A day when the majority of Americans are all doing the same thing at the same time. Visiting with friends and family, checking their numbers in the office pool, eating another helping of seven layer dip and anxiously huddled around the big screen television wondering what the Super Bowl will bring them next.
We live in the age of immediacy. We record TV shows using a DVR so we can spend 22 minutes to watch that half hour sitcom and 42 minutes to watch the hour long drama.
But there is one day a year, a Sunday, when we as a nation gather together around our LCD’s or plasma TV’s and consciously try to sit and watch every commercial. For four hours on Super Bowl Sunday, we are captivated. Wondering what the entertainment buffet that is the Super Bowl will have on the menu for us.
It has something for everyone.
Of course there is the most intense of observers, the sports fan. The previous three-hundred and sixty four days crescendo to the penultimate moment for NFL fans. The final act of a story that has your complete attention, earnestly awaiting the start of the next story even before the confetti is swept off the field.
The last game of the year starts early for the hardcore fans. The NFL Network will begin their coverage at 6 am PST. ESPN, who obviously do not believe in “the early bird gets the worm”, start their pre-game show an hour later. If you are interested in seeing a segment by segment breakdown of what each pre-game show will be airing click on the following link to Pete Dougherty’s blog http://blog.timesunion.com/sportsmedia/your-composite-super-bowl-pregame-show-guide/6099/.
There is another segment of the population who watch for the musical performances. Sure they may have $20 in the office pool, but seeing the extravaganza that is the halftime show and the chills that come from the person who sings the Star Spangled Banner. This year the NFL will skew younger by having Christina Aguilera perform the national anthem and the halftime show will be headlined by the Black Eyed Peas.
This is the first time since the infamous “wardrobe malfunction” incident that the NFL skewed away from classic rockers. The Black Eyed Peas play to many different musical tastes and their songs are popular enough that even older watchers will recognize some of their songs.
And then there are the commercials. Yes, the Super Bowl is the one day of the year that Americans actually want to watch commercials.
Three million dollars buys the company a thirty second ad. Last year we got reintroduced to Betty White, saw a house made of Bud Light cans (“There is Bud Light in the fridge made of Bud Light”) and got a peek into what would happen if a dog’s shock collar was actually around the neck of his master.
This year we will sure to see the Super Bowl ad staples. Budweiser, Bud Light, E-Trade (and their baby), Coca-Cola and several car companies are scheduled to fork over the cash for the opportunity to advertise their product. We know that GoDaddy.com will have Danica Patrick and Jillian Michaels strutting their stuff and that for some strange reason someone thought that Ozzy Osbourne should be paired with Justin Bieber in a commercial.
Paying attention to the Super Bowl commercials is necessary for water cooler talk the next day at work. Everyone has their opinion as to which ads worked, which ones they hated and which ones that fell flat and were forgotten about as quickly as they were watched.
The commercials themselves are events now. Every break we wait in anticipation to see what Madison Avenue has in store for us. Will it be funny? Sexy? Will it make you think? In many ways the commercials is as big of a draw to the game as the game itself.
And that is the beauty of Super Bowl Sunday. There is something in it for everyone.
And if you are not drawn into the game for any of the above reasons you probably go to Super Bowl parties to freeload and stuff your face.
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