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Won 2 Watch: The “Chubby” Chandler Effect

Posted By High Fade On Jun 19 2011 @ 4:00 pm In PGA | No Comments

With Rory McIroy on the brink of his first major championship victory at the 2011 US Open, Chubby Chandler is also on the cusp of managing the 2nd major championship golfer this year, the other being Charl Schwartzel at the 2011 Masters.  Go back another year to the 2010 Open Championship and Louis Oosthuizen was managed by Chubby as well.  That’s right folks, 3 out of the last 4 major champions are in the Chubby stable.

So who exactly is Andrew “Chubby” Chandler anyway?

Chubby is the founder of International Sports Management (ISM), a premier sports management company for primarily European Tour golfers, soccer players and cricketers.  Chubby’s stable includes most notable names like Ernie Els, Darren Clarke and Lee Westwood, however his camp also includes lesser known players that are now coming to the forefront.

For example, take a look the 2011 PGA and European Tour list of winners from the Chubby Chandler Camp:  Rory McIlroy-US Open, Charl Schwartzel-The Masters & Joburg Open, Lee Westwood-Ballintine’s Championship, Darren Clarke-Iberdola Open, Open, Louis Oosthuizen-African Open, Thomas Aiken-Open de Espana, Alexander Noren-Saab Wales Open, David Horsey-Hassan II Golf Trophy and S.S.P Chowrasia-Avantha Open.

So what is the blue print for Chubby’s success and just how is he separating himself from the typical agent/player relationship?

Well Chubby is one of the friendliest personalities on tour and has no shame in kicking back a few “cold ones” with his players.  Chubby is present at major championships, creating a great atmosphere by renting out restaurants for his players to eat and socialize with their friends and family.  Chubby is also notorious for not having contracts with his players as well.

No contracts???  Now that may be unheard of…after all, most of us have contracts with everything from our cell phone carriers to our local gym memberships.  With that said,  we all know how much better it feels when you don’t have to sign a contract.

After all, he borrowed this ingenious idea from Arnold Palmer and Mark McCormack, founder of IMG and we all know how Arnold’s career turned out.

Nonetheless, what ever is happening, it is clear that the pressure is off in the Chubby Chandler Camp, as Chubby is providing the platform and his player’s are certainly delivering.

With that said, who should we look forward to winning the 2011 Open Championship?

Here’s another ingenious idea, someone ask Chubby Chandler!

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