The NBA All-Star weekend is more than just fan friendly events and competitions. It also is an opportunity for some of the league’s major sponsors to show the great work they do in coordination with the NBA and its great players in the community.
Sprite is one of those sponsors and announced their plans to launch the Sprite Uncontainable Game, a campaign aimed at finding basketball talent from around the world.
Prosportsblogging was a special invited guest at the announcement event Friday afternoon following the Sprite Slam Dunk Showdown at the NBA Jam Session’s Center Court.
An excerpt from the Sprite press release explains the program in greater detail:
Sprite is teaming up with six NBA players – Kobe Bryant (Los Angeles Lakers) and LeBron James (Miami Heat) from the U.S., in addition to Andrea Bargnani (Toronto Raptors) from Italy, Al Horford (Atlanta Hawks) from the Dominican Republic, Omri Casspi (Cleveland Cavaliers) from Israel and Serge Ibaka (Oklahoma City Thunder) from the Republic of Congo – to discover 24 amateur ballers who will represent either Team Sudden or Team Intense in the Sprite Uncontainable Game™ at NBA All-Star 2013 in Houston.
As part of the brand’s largest ever basketball program and building upon its long-standing partnership with the NBA, the six professional players will help Sprite discover players whose personal styles of play set them apart.
- TEAM INTENSE: Kobe Bryant, Andrea Bargnani and Al Horford will coach players whose moves are characterized as agile, surgical and precise. Team Intense is looking for players who land lean one-handed dunks, execute off the pick-and-roll and drop passes on a dime.
- TEAM SUDDEN: Players with moves that are strong, forceful and bold, will try out for Team Sudden, coached by LeBron James, Omri Casspi and Serge Ibaka. Team Sudden is looking for players who soar in for tomahawk dunks, grab monster rebounds and execute full-court passes.
Players will first identify the team that best represents their personal style and skills. Then they will have the opportunity to try out for the first round by either uploading their best moves online at Sprite.com (U.S. residents only) or by showing their moves off at local tournaments and events*. Finalists in each country will be determined by select judging panels.
Coinciding with the player tryouts, fans will also compete to demonstrate how uncontainable they are both online, at local events and through mobile SMS challenges. The most expressive fans will be given the chance to win a trip to watch the Sprite Uncontainable Game in Houston during NBA All-Star 2013.
Bryant, James, Bargnani, Casspi, and Ibaka were all present at Friday’s event equally expressing their excitement and admiration towards Sprite for this creative initiative. No matter what the outcomes from the Team Intense vs Team Sudden match-ups end up being, it is certain that all participants will be winners.
About the Author
Written by Warren Shaw
I am an avid Basketball fan who has worked for the New York Knicks, Alonzo Mourning Charities and various other sports organizations. Having covered many NBA and various professional sporting events has given me the opportunity to provide insight with an unbiased but flavor driven view. I look forward to providing NBA content and interacting with knowledgeable fans and readers. Follow me on Twitter @shawsports or Email your questions to me at Warrenshaw@prosportsblogging.com