Another NBA “BIG” commercial was released this week this time focusing on the Boston Celtics. Most of the other ads feature one player from a contending team but the NBA took a different approach with this one.
The league is sensing it could have a great storyline on its hands if Boston makes it to the Eastern Conference finals likely paired against the Miami Heat.
With things lining up in the Celtics favor for such a storyline, the NBA is trying to capitalize on the hype ahead of time.
About the Author
Written by Warren Shaw
I am an avid Basketball fan who has worked for the New York Knicks, Alonzo Mourning Charities and various other sports organizations. Having covered many NBA and various professional sporting events has given me the opportunity to provide insight with an unbiased but flavor driven view. I look forward to providing NBA content and interacting with knowledgeable fans and readers. Follow me on Twitter @shawsports or Email your questions to me at Warrenshaw@prosportsblogging.com