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Can Boston be BIG in the Playoffs

Posted By Warren Shaw On May 4 2012 @ 8:55 pm In Boston Celtics | No Comments

Another NBA “BIG” commercial was released this week this time focusing on the Boston Celtics. Most of the other ads feature one player from a contending team but the NBA took a different approach with this one.

The league is sensing it could have a great storyline on its hands if Boston makes it to the Eastern Conference finals likely paired against the Miami Heat.

With things lining up in the Celtics favor for such a storyline, the NBA is trying to capitalize on the hype ahead of time.

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